The rise of AI search tools like ChatGPT is transforming digital marketing. While traditional SEO helps you rank on Google, GEO (Generative Engine Optimization) ensures AI platforms cite your business as a trusted source. This guide breaks down both strategies, their key differences, how local and global businesses use them, and why you’ll likely need both to stay visible. Discover how to future-proof your search presence as AI changes the rules.

Learn about Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and how to optimize your content for better SEO ranki

Master the 6 pillars of SEO: keyword strategy, technical SEO, on-page, off-page, Google Business Profile, and blog management.

In the fast-paced world of digital marketing, two acronyms have emerged as champions of online success: SEO (Search Engine Optimization) ...