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SEO vs. GEO: The Evolution of Search Optimization
The rise of AI search tools like ChatGPT is transforming digital marketing. While traditional SEO helps you rank on Google, GEO (Generative Engine Optimization) ensures AI platforms cite your business as a trusted source. This guide breaks down both strategies, their key differences, how local and global businesses use them, and why you’ll likely need both to stay visible. Discover how to future-proof your search presence as AI changes the rules.
Gareth Moore
Apr 153 min read


Understanding Generative AI: A Beginner's Guide
Discover how generative AI tools like GPT-4, DALL·E, and Amper Music are transforming content creation and driving innovation.
Gareth Moore
Feb 37 min read


Google E-E-A-T: What Is It & Best Practices For Applying It For SEO
Learn about Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and how to optimize your content for better SEO ranki
Gareth Moore
Jan 214 min read


Building a Website is Like Building a House: A Step-by-Step Guide
Introduction If you’ve ever considered creating a website , you might feel overwhelmed by the process. But what if we told you that...
Gareth Moore
Nov 12, 20245 min read


The 6 Essential Pillars of SEO for Long-Term Success
Master the 6 pillars of SEO: keyword strategy, technical SEO, on-page, off-page, Google Business Profile, and blog management.
Gareth Moore
Sep 30, 20244 min read


How to Create a Customized Song for Your Business – For Free (Kind Of)!
Create catchy, customized songs for your business for free with Suno! Use prompts and ChatGPT for unique tunes without breaking the bank!
Gareth Moore
Sep 24, 20244 min read


How Businesses Can Directly Utilize ChatGPT for Growth and Efficiency
Unlock growth with ChatGPT for tasks like proposals, coding, and marketing. Upgrade for more features and efficiency!
Gareth Moore
Sep 22, 20247 min read


Unlocking the Power of a Fractional CIO: The Part-Time Leader Driving Full-Time Results
A Fractional CIO offers part-time IT leadership, driving strategy, digital transformation for businesses efficiently.
Gareth Moore
Sep 20, 20245 min read


The Dynamic Duo: Why SEO and CRO Must Work Hand-in-Hand
In the fast-paced world of digital marketing, two acronyms have emerged as champions of online success: SEO (Search Engine Optimization) ...
Gareth Moore
Oct 5, 20233 min read
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